we can't see their books so it'll be great if someone from Spotify could comment. Thus if they cut the subscription price in half, they must increase number of subscribers by more than double to make up for the addtional bandwidth, storage, etc, costs. However, it's possible this is a delicate balance between bandwidth and cost which I'm not taking into account, ie, if there are more users, it'll take more bandwidth, and result in higher costs for Spotify.

More subscribers and a larger Spotify community will only improve the service and Spotify experience. I'm pretty sure if they lower subscription to match NetFlix at $7.99 or even lower at $4.99, the number of subscribers would increase dramatically and easily make up for the price difference in the mid to long term. I agree with you guys too, Spotify is a great deal! However, I think you missed the point of my message: I think Spotify will likely be able to make *more* money in the mid to long term if they reduce premiums since many people are sitting on the fence due to the seemingly high subscription price. Reduce Spotify Premium subscription price - win-w.'We're currently conducting a test of an ad-supported subscription plan with a limited number of our users,' a company spokesperson told the outlet, while emphasizing that Spotify Plus may never see the light of day. Spotify confirmed the news to The Verge, but would not give out many further details. The $9.99 Premium tier lets users listen to whichever tracks they want to, with no restrictions, and no ads. However, just like the free tier, Spotify Plus also features ads.Īccording to the publisher, the $0.99/month price may not be set in stone instead it could just be one of the price points that Spotify is testing the new tier at in order to gauge user interest. Unlike the free tier, Plus lets users choose which songs they want to play, and which they want to skip. In one test, Spotify Plus costs $0.99 per month - a lot less than the $9.99/month Premium tier. The Verge first wrote about the new plan, called Spotify Plus, which is currently being tested with a limited number of users. Spotify might soon offer a new price plan for people that need something in between the free and Premium tiers.

Spotify subscription prices